Capture leads. Coach them. Prove the work.
The coach operating system that turns one assessment into your lead magnet, your sessions, and your proof. Built for coaches who are done explaining.
Re-assessed on whatever cadence you set.
Coaching has always worked a little like therapy. How does that make you feel? Hard to measure. Hard to prove.
We made it work more like the chiropractor. Circle where it hurts. We’ll track it. We’ll show you the change.
Share one assessment link. Your audience takes it. Their results show up in your CRM as real leads, with context. No more 'book a discovery call' and pray.
Record sessions, get clean notes, see themes the AI catches in the transcript. The work itself happens inside one tool, not seven.
Re-score on whatever cadence you set. Watch the chart climb across the months. Show the next prospect the receipt.
Your coaching changes lives. Now you can prove it, charge for it, and keep the people you change.
Stokedbase does not tell you how to coach. It gives you one instrument that does three jobs: an assessment your audience takes that turns them into leads, a coaching workflow that runs the actual work, and a score over time that proves the work moved them. Lead, coach, prove. The whole arc, in one place.
One assessment. Three jobs. Lead, coach, prove.
Your assessment is the bait, the baseline, and the receipt.
Share one branded link. Your audience takes the assessment on their phone in five minutes. They get a real insight back. You get a real lead in your CRM with context. The same assessment becomes their baseline when they sign on, and the score you re-take later becomes the proof your work worked. One artifact, three jobs.
- Branded, shareable URL — drops new leads straight into your CRM
- Research-backed library you can clone, edit, and version
- Custom domains and sub-scales per practice
Upload your books. The AI starts speaking your language.
Drop in your books, methodology docs, podcast transcripts, and session notes. Stokedbase chunks and embeds them, then grounds every AI response in your work. When a client asks a question, the answer cites the chapter, framework, or episode it came from. Nobody else gets your AI.
- Books, transcripts, frameworks, and notes (PDF, docx, audio)
- Citations link back to the source so you can verify
- Knowledge isolated per practice (zero cross-contamination)
Your work, your AI. Knowledge stays isolated to your practice (never mixed with another coach's).
AI turns the score into a real action plan.
GPT reads the assessment results, identifies the highest-leverage focus area, and writes a weekly plan with exercises and a tracked focus item. Your client opens their dashboard Monday and knows what to do.
- AI-generated plan from real assessment data
- Exercises auto-pulled from your library
- Editable (you have the final word)
Focus area
Build the keystone habit before adding anything else.
Daily morning ritual (10 min)
Read "Atomic Habits" Ch. 3 to 5
Self-sabotage exercise: trigger log
Run the session inside the platform.
Live notes and exercises assigned with one click. Record the session and Whisper transcribes it. The AI surfaces limiting beliefs and recurring themes from the transcript. A polished recap drops in your client's dashboard before the session ends. No more "I'll send you that worksheet later."
- In-browser recording + Whisper transcription
- AI theme + limiting-belief detection from transcripts
- Auto-polished recap, sent and posted to the dashboard
A chart that proves the work moved them.
Every re-assessment becomes a data point. Watch overall scores climb across the months. See which domains are moving and which are stuck. A growth map gives your client a visible path they're walking. And the chart that shows real change becomes the thing you show the next prospect.
- Score progression over time, per domain
- Client growth map (cleared rungs, next milestone)
- Shareable progress receipt for prospects + referrals
Re-assessed on whatever cadence you set.
One repeating engine. Five steps. Forever.
Capture
Share your branded assessment. Audience takes it, leads land in your CRM with real context.
Assess
The same assessment becomes their baseline the moment they sign on.
Coach
Run sessions inside the tool. Notes, transcripts, themes, and recap, all in one place.
Prove
Re-score on your cadence. Watch the chart climb. Show the client the receipt.
Compound
Visible results turn into renewals, premium pricing, and word-of-mouth referrals.
One platform. Three sizes. Pick where you are.
Pricing scales with your practice, not with how often you log in. Every tier includes the full assessment system, session tool, and client dashboards. Upgrade when you actually outgrow the limits.
Get your first lead magnet live.
The whole loop. Your own coaching.
Every coach on your team, in one workspace.
For coaches who are done explaining if it's working.
Transformation & mindset coaches
Score the whole person across the domains you decide actually move someone forward. Then show them the numbers when they doubt the work.
Idea & business coaches
Run leadership and growth engagements with a real measurement system. Charge for outcomes, not hours.
Coaches scaling a team
Add other coaches to your Studio workspace. Everyone uses your assessment, your methodology, your AI. The brand is yours.
I started building this as a lead magnet. It became the most useful tool I have for understanding my clients.
The original idea was simple. I wanted an assessment my audience could take so they would land in my CRM as a real lead with context, not a cold name. The moment I started using it I realized it was also the cleanest way I had ever found to understand what was actually going on with a client. Like the form at the chiropractor where you circle where it hurts. Then I built the session tool. Then the score-over-time view. The whole thing is what I wished I had as a coach.
Peter Compton, Founder
In active use with founding-cohort practitioners. Founding-cohort pricing is live and locks in for the life of the account.
You get founder-level support and your feedback shapes the roadmap.
Frequently asked.
Who is Stokedbase best suited for?
Transformation, mindset, and idea coaches who want their work to be measurable. You already have a working practice. You want fewer leads ghosting, fewer clients quitting, and a way to prove the work moved them. If you run async-only courses, this is not the right fit.
How is this different from Practice, Paperbell, or a standard CRM?
Other coaching tools book the call. They stop there. Stokedbase carries the work the whole way: the assessment captures the lead, the CRM holds them, the session tool runs the work, and the score over time becomes the proof. Most other tools are scheduling and invoicing with a notes field bolted on. We were built around the outcome.
Can my assessment really work as a lead magnet?
That was the original idea. Coaches share a branded assessment link on Instagram, in their newsletter, on their site. A prospect takes it on their phone in five minutes, gets a real insight back, and leaves their email. They land in your CRM with context, not as a cold name. You do not need to do anything special to turn this on.
Can I customize the assessment for my methodology?
Yes. On every tier you can edit your questions, add domains, change scoring, or build entirely new assessment templates. The platform clones a research-backed starter into your account on signup, but it's yours to rewrite from there. Pro and Studio add multi-template and versioning.
What about the AI? Is it actually useful or just a wrapper?
The AI Copilot can execute actions in your workspace (promote a client to active, assign exercises, update labels). Plans are generated from real assessment data, not generic prompts. You can edit anything it produces. It's a coach's assistant, not a replacement.
How does pricing work?
Three tiers, billed monthly. Starter at $49, Pro at $99, Studio at $199. Every tier includes a 14-day free trial. Studio adds multi-coach workspaces and a starter resource library. Upgrade or downgrade anytime.
I run a coaching engagement inside a company. Is there an enterprise option?
Yes. Stokedbase Enterprise is for organizations deploying the platform across their workforce, with manager hierarchy, cross-team analytics, and SSO. See the enterprise page for details.
End the "trust me, it's working" era of coaching.
Stand up your practice in Stokedbase in under 10 minutes. Send your assessment to your audience by tonight. Free for 14 days. Cancel anytime.
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